Firefox 3 is good, not "awesome"

I've finally made the update to Firefox 3.

My deal breaker during the betas was the lack of an update for Google's Browser Sync, confirmed as discontinued. After searching out the beta of Mozilla's Weave I have that functionality replicated so I'm happy. The additional "evolutions" of the browser are pretty subtle but nice.

I have a big problem with the AwesomeBar. The functionally is great -- it pulls from my browsing history as well as bookmarks to give me some smart results based on “frecency” (an algorithm combining frequency + recency). But... do you see what's happening here?

Maybe it's because I've just plowed through a full season of "How I Met Your Mother" in a 24 hour period, where Barney, Ted and Marshall use "awesome" to an astoundlingly awesome degree, but I hate the trendy nature of the marketing around FF3... it's just so 2007. We're doing the same thing to "frequency" and "recency" as we do for Brad Pitt and Angelina Jolie? Clever, VH1's writers of Best Week Ever, also moonlighting as marketing communications at Mozilla! It's awesome.